PRODUCT PHOTO BOOK

The task at hand was to create a piece of collateral that would stand out at an conference expo. Conference expo attendees are generally inundated with handouts so it's easy for your offering to get lost in the shuffle. We did not want our offering to be grouped in with the stack of standard brochures that get thrown into the attendee's bag of freebies never to be looked at again. The goal was to grab the right kind of attention!

The product, a data analytics software platform, was visually stunning, so I chose to showcase it in a high-end product photo book featuring the product features and use cases. The size and weight of the photo book meant it would not be grouped into a stack of flimsy collateral. The choice of the coffee table book style was to elevate the brand and give the audience an enjoyable viewing experience.